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Three cans of "Java Love" coffee energy drinks on stands, presenting three different flavours: double espresso, mocha and latte.
Branding

Java Love

I completed this fictional project as part of my course with The Graphic Design School in 2021.

Brief highlights

  • Java Love is the largest coffee company in Kenya and needs a new logo.
  • Organic, sustainable coffee but “not stereo typically green”.
  • The blend will have more caffeine than other roasts on the shelf, competing with energy drinks on the market.
  •  Target audience: young students, ages 21-25.
Four versions of Java Love logo in different colours.
Design of the packaging for a can of Java Love latte, including an silhouette of the savannah landscape and giraffe.